India gears up to rule the intimate apparel market

The growing demand for fashionable intimate apparel in India is providing a boost to the innerwear market. Fibre2fashion gives an overview of the biggest players domestically and globally along with the evolving fabric trends and designs in the intimatewear industry.

The Indian intimate apparel industry is in the process of achieving new dimensions. Under the ‘Make in India’ programme, the country is said to present endless opportunities to become the next big manufacturer of lingerie in the world. India presents a growing fashion-conscious consumer market that demands top quality products from well-established global brands. India has an abundance of raw material as well as a large, inexpensive workforce to provide cost effective solutions to manufacturing lingerie.

Fabric Trends and Designs:
Fabrics used for intimate wear over past few decades have been changing.

Late 90s:

  • 90 per cent of innerwear wear was made from 100 per cent cotton woven non- stretch fabric.

Early 2000s:

  • 10 per cent was allocated to cotton knit fabric.
  • In the following years, 50 per cent of innerwear was made from cotton woven non-stretch fabric and rest 50 per cent was made from cotton knit fabric.

2007-08:

  • 30 per cent of innerwear was made from 100 per cent cotton woven fabric.
  • Out of this, 50 per cent was cotton knit.
  • 20 per cent was polyester or cotton mix fabric.

2011-12:

  • 10 per cent of innerwear made from 100 per cent cotton woven fabric.
  • 50 per cent from 100 per cent cotton knit fabric.
  • 40 per cent from polyester or cotton mix fabric.

This shows how cotton, the most preferred fabric by intimate wear manufacturers, has been losing ground over time. In later years, cotton was blended with spandex for shaped garments. A few manufacturers used polyamide or elastane fabrics which are skin-friendly and made from third generation yarns. Introduction of Lycra changed the scenario dramatically by way of stretch quality.

A Review on Midlife Body Changes and Clothing Needs

ndian women of 35-55 years of age witness many physical changes in the body. These body changes causes shift in clothing patterns and apparel preferences. These women require major adjustment in the available readymade garments which have many fitting problems. Younger women are lapping up the merchandise on offer by the women’s apparel brand but the mature women are still hesitant in accepting the readymade garments because sizes and dimensions of the readymade garments are not suitable for their body. This is the reason why this age group still prefer customized fitting of their garments. The present paper deals with the reviews on midlife body changes and clothing needs of the people.

Introduction

Demographic studies all around the world show that the world is ageing. Population aging is going to be most prominent global phenomenon of the 21st century. This process of aging is going to continue for next few decades. Median age that divides the population of the country in half, is an indicator of aging of the population, is also gradually increasing. Europe has the median age of 39 years and Japan which has the worlds oldest population has median age 43 years. Median age for India is 26.2 years and China has a median age of 33 years.

Germany: The year in retrospect

The bankruptcy of Karstadt, the end of Bread & Butter, and the entry of Chinese companies were some major headlines that dominated in Germany, writes Regina Henkel.

Both a plethora of problems and a number of new developments made the fashion headlines in 2015. The exhibition landscape changed significantly, and retail continues to be challenged by the ever-growing relevance of e-commerce. And while classical retail is trying to stabilise its business, online giants are battling against each other.

The bankruptcies
Almost a permanent fixture in the headlines was department store group Karstadt. The bankruptcy of the Arcandor mother company, which itself went insolvent six years ago, will still take “many years” to find its footing again, the liquidator said in November, according to the German Press Agency. The reasons were mainly litigations, including those against numerous former managers of the group, like former top executive Thomas Middelhoff. In all, 37,500 creditors are asking for €1.2 billion, according to the report of the liquidator. At the same time, reports of real estate sales of Karstadt stores have been coming in.

Another bankruptcy that affected the fashion industry was the end of Bread & Butter. In December 2014, the bankruptcy sounded like a drumbeat through the denim and sportswear industry. Although the show reported repeatedly about lower exhibitor and visitor numbers, the daring plans of CEO Karl-Heinz Muller polarised the denim community, and the end of the show came for many quite abruptly. But even more surprising was the news of the takeover of the fair by the Berlin e-commerce giant Zalando. His idea: Bread & Butter should continue to take place on the grounds of Tempelhof Airport in Berlin-but no more as a fair, but as a fashion event for consumers. The premiere of the new concept-that Muller had wanted to realise earlier, but had failed due to the resistance from brands-has been scheduled for January 2016. But in December, the Berlin Senate decided that the Tempelhof Field and the halls of the former airport would be used as refugee shelters until the end of 2019

Your T-Shirt, Your Design

Many people are surprised to learn that the basic pattern of a t‑shirt is more than a hundred years old. Others claim that the history of this iconic item of clothing goes back even further than the early twentieth century. But for the purpose of this brief look at creating your own t‑shirts, the starting date of 1913 will be adequate.

This shirt style became standard issue for the United States Navy more than a hundred years ago. In following years, more and more non-Navy citizens adopted the style, using it for their primary outer shirt as well as for a comfortable undershirt. In just a few years, the t‑shirt was seen regularly on working men. In the past four or five decades, the t‑shirt has become a necessary wardrobe component for men and women alike, both plain white t‑shirts as well as shirts in a variety of colours.

Design and Advertising

It is possible to purchase a basic shirt in a single colour for only a few dollars. To get some of the more desirable or unique t‑shirts, you will need to spend a bit more. All in all, the t‑shirt style has been used for hundreds of different purposes, from showing people your favourite band to advertising a local business. With the exploding popularity of t‑shirts, companies have started to offer printing and design services for all sorts of events and activities.

Here are just a few ideas for how you, your family, or your business might use the basic t‑shirt for a special purpose:

  • School
  • Band
  • Corporation
  • Sports
  • Party
  • Family Reunion
  • Fundraiser

You can order a very small number of shirts from the leading providers of custom t‑shirts, as well as more than a thousand if that is what the event or activity calls for. You may also use the supplier’s online program to design and create a shirt for your special event.

One of the more popular ways to use an attractive, custom shirt is the fundraiser. Charities and non-profit organisations are often eligible for significant discounts from the leading providers, which also makes them an excellent way to raise funds for a worthy cause. This is because you can essentially design your own t‑shirt. The online programs allow you to select a shirt to get started, then design your finished product, set goals and announce the campaign.

So Many Choices

It would not be wise to start listing all the messages and colour combinations available in the specialty t‑shirt industry. You might feel comfortable with white script on a lavender background or, at the other end of the spectrum, brightly coloured leaves on a white shirt. If you are proud of your school or university, you can get shirts that exactly match the colour and logo of the school.

With the smooth and efficient process for online design and ordering, the most difficult step in the process may be deciding on colour and design. If budget is a primary concern, contact the supplier early and get an accurate quote based on your requirements. However, note that after you get a quote, additions or changes will increase the cost.